Paper: (37) HYDRAULIC FRACTURING COMMUNICATION PERSPECTIVES

This paper will discuss the need for the oil industry at all levels to broaden its perspective regarding how the concept of hydraulic fracturing is communicated to the public.  The current level of communication is so narrowly focused that groups outside of the industry have been able to exploit this communication problem to the detriment of the industry.   This paper will discuss specific examples of the  communication problem and the corresponding economic and political impacts on the industry.